Establishing partnerships with large companies, F12.Bet has a new ally in its operations: Optimove. A reference in Customer Relationship Management (CRM), the company will help marketers to drive measurable growth, autonomously transforming customer data into insights.

Through the data obtained, F12 Entertainment hopes to have a deep understanding of its customers’ behavior to create, orchestrate, measure and optimize their presence across all F12.Bet channels.

“It is extremely important to have an innovative solution for a good CRM strategy. This is one of our strategies for the World Cup, which promises to shake up the sports betting scene a lot. We want to understand what our customers expect and provide them with a good experience so that we can continue to expand our presence in the market”, explains CEO Daniel Santos.

Optimove will be able to guide F12 marketers to deliver the right message through the best channel for each customer. Thus, you are expected to increase engagement, retention and lifetime value of your customers.