Internet phenomenon and one of the big names this year, Iran Ferreira, better known as Luva de Pedreiro, was announced as the new ambassador of LOUD, one of the largest Brazilian organizations of games and electronic sports. This is the first time the group has announced an ambassador.

The partnership seeks to expand Luva de Pedreiro’s activities within the gaming scene, in addition to new collaborative projects. “We know that football is a very present passion among our fans. So, it was a territory that we always wanted to explore. No one better than Luva to start with, as his story is very similar to ours, making his dreams come true by making what he loves, proving himself day after day. Now we can connect the world of gaming with football to deliver totally new experiences to our community”, said Bruno “PlayHard” Bittencourt, founder of LOUD.

The announcement was made on Instagram. At the time, Luva made his satisfaction clear. “My mission is to take Brazil to another level and show that we are the best in the world”, said the influencer.