On February 10th, Neal Mohan, Youtube’s product director, published on his blog the new products, tools and resources that the video platform intends to launch in 2022. Web3 technology, blockchain, NFTs and the metaverse are some of the expected innovations.

In the post, he highlighted that Web3 will be an important change for content creators. “Web3 also opens up new opportunities for creators. We believe that new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they will be able to collaborate on new projects and earn money in ways that were not possible before”, explains Mohan.

He even points out that fans will be able to have a verifiable way to own videos, photos, art and even exclusive experiences from their favorite creators. On the other hand, Youtube’s director of products points out that there are many factors to consider to ensure that the platform implements these new technologies in a responsible manner, given the incredible potential these technologies have.

“It’s still early days, but we’re excited to see how we can make these virtual worlds a reality for viewers,” he added.