The “Um Pra Um” sport has been drawing the attention of several players in Brazil and around the world, as well as influencers, brands and also the organization of BFEXPO 2022, the Brazilian Football Confederation (CBF). The public that goes to see the biggest event of education, business, experiences and innovation in football in Latin America, from the 4th to the 8th of September, will be able to get to know the fundamentals of the practice that has been conquering thousands of fans.

The “Desafio um pra um” will have an exclusive stand, which will feature the presence of digital influencer Ney Silva, responsible for promoting competitions throughout Brazil to discover new talents and disseminate the practice through social networks.

Through Ney’s Instagram, more than 100,000 people simultaneously follow the lives of the games, which bring together players on the fields, while professional players follow the broadcast, leaving comments and tips, as a kind of virtual stand.