The “Um Pra Um” sport has been drawing the attention of several players in Brazil and around the world, as well as influencers, brands and also the organization of BFEXPO 2022, the Brazilian Football Confederation (CBF). The public that goes to see the biggest event of education, business, experiences and innovation in football in Latin America, from the 4th to the 8th of September, will be able to get to know the fundamentals of the practice that has been conquering thousands of fans.
The “Desafio um pra um” will have an exclusive stand, which will feature the presence of digital influencer Ney Silva, responsible for promoting competitions throughout Brazil to discover new talents and disseminate the practice through social networks.
Through Ney’s Instagram, more than 100,000 people simultaneously follow the lives of the games, which bring together players on the fields, while professional players follow the broadcast, leaving comments and tips, as a kind of virtual stand.
With a proposal that is totally different from everything that has been promoted in the sports scene, the practice has become a national fever and is very simple to play. The “Um Pra Um” is based on confrontations between a player and the goalkeeper against another pair of the same composition. The objective is to score as many goals as possible, mastering all aspects of football, such as attacks, dribbling and marking. The adrenaline gets even greater with the iconic narration of digital influencer Ney Silva in the live broadcasts.
Entrance to visit the entertainment sector at BFExpo 22, where the One Pra One Challenge experience will be located, is through the donation of 1kg of non-perishable food. To guarantee the ticket, it is necessary to register on the BFExpo website and bring the donation on the day chosen for the visit.
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