Falcão, the King of Futsal, and the brands associated with the holding F12 Entertainment, will be present at the 2023 edition of ICE London, the most comprehensive networking, business and learning fair about the iGaming universe, which will take place from February 7th to 9th at ExCel London Event Center.

Some of the group’s successful cases, such as F12.Bet, the affiliate program F12partners.club, the new soccer modality Desafio UmpraUm, the new digital lottery program F12mania and the engagement platform Free2play F12.fans, will be present at the company stand. ICE London is a meeting dedicated to the exchange of experiences and technological solutions between companies in the gaming and entertainment sector, and at it, participants will be able to learn more about the strategies that leveraged the exponential growth of the operations of the F12 Entertainment group in the last nine months.

With emphasis on F12.Bet, the sports betting site of the King of Futsal, which has won more than 1 million customers in less than a year since its launch. To this end, it invested in differentials that were fundamental for rapid growth, such as exclusive and innovative games, special promotions, online and offline experience for customers, in addition to strategies with relevant and recognized influencers in Brazil and worldwide, such as Luva de Pedreiro.

“In March, F12.Bet completes one year in the sports betting and casino games market. We managed to grow quickly in the segment and the secret of that, certainly, is in our communication strategies, in the development of new football modalities , such as Desafio UmpraUm, and exclusive games such as FogueteX and Embaixadinha. In addition to the launch of our affiliate program, F12Partners.club. We always work on our projects in order to add innovation and the best experience for our client. Being at ICE London will allow us to share a bit of our brands’ strategy with the main players in the iGaming industry, in addition to being a great opportunity for the F12 group to establish new partnerships for the future”, said founding partner Marcelo Seiroz, who will participate in the event.

ICE London promotes the connection of ideas and people from the gaming and entertainment industry, over the three days to provide moments of interaction, knowledge and technological solutions between gaming professionals from all sectors.